Wednesday 23 March 2011

Evolution of genres

This theory originally applies to film studies but can be adapted to other mediums.

Prototype(s)-the original seminal texts of a genre. Conventions aren't "set" so there may be more variety. This would be the early stages of producing a music magazine. So, for example, the early stages of producing NME magazine would have in the 50s/60s been a prototype.

Classic- the conventions are established. Texts are "perfect" examples of the genre. They don't have to be good, just conventional.

Revisionist-the conventions are rewritten, because society changes or the classic conventions become stale.

Parodic-this mocks the conventions of genres. This phase doesn't happen in magazines.

Post modern-one aspect of post modernism is bricolage. This is the recombining of old elements and elements from other cultures to centre something new. An obsession with "retro". However, some people claim "it's all been done already."

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