All music magazines have a brand name related to music. Kerrang! for example is onomatopoeic as it the sound of an electric guitar playing a power chord. Another example is Rolling Stones magazine, named after the famous band. Therefore I will also stick to this convention when deciding on my magazines brand name.
Another convention I will probably use is the type of images used in the magazine. On the OFC, the main image is of a music artist/s and are featured in the magazine issue. The image is usually a mid shot/close up of the artist/s and they generally look directly at the camera when it is taken. The image is kept in colour.
The colour pallete is limited to 3 or 4 colours. These tend to be mainly neutral colours with some usage of bold primary colours (red, yellow, blue). However, sometimes music magazines can break this convention. For example, this issue of NME has used the bold primary colours as the main colour pallette and the artists image is in black and white. There is never any use of pastel colours. I may stick to this convention although I feel that with music magazines you can be more experimental with things such as the colour palette and photo shots.
On the OFC, the sell lines are either related to music or reference to what is in that magazines issue. There are also pull quotes from an interview inside the magazine. I have also noticed that with rock magazines such as Kerrang! and NME that there also references to sex, drugs and sometimes there are swear words on the OFC. I'm unsure whether to stick this convention or not yet.
The layout of a magazines interview article is quite basic. The text is set out into columns, as you would expect. There is also an image of the artist/s being interviewed. This image tends to dominant the double page spread so that attracts the readers interest.
Make it explicit that these conventions are the ones that you will use. (You say it in the first paragraph and then don't say anything else about what you are going to do!)
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