Defining my audience

Audiences can be defined by using SAGEL:

 

Social class

Age

Gender

Ethnicity

Lifestyle

 

Using this, I more capable of defining who audience will be so I can make a music magazine appropriate for them. However, with any product that is created,  there is always a penumbra effect. This is an unintended audience that like and buy your product. So, for example, Kerrang! is a rock magazine aimed at men yet women also buy this magazine.

 

The genre of music I have chosen for my magazine will be indie/rock. This means that my target audience will be mainly indie type people. The age range will be roughly between 15-25. I will try to appeal to both genders and a wide range of ethnicity groups.

 

Now that I have decided on these factors, I can now make a suitable questionnaire to give to these types of people. This will give me a better idea of what I should put into my magazine.